Regardless of your industry, effective business communication is an important element that every company needs. This involves not only getting information flowing within the organisation but also effectively communicating with customers.

In order to improve the business communication within a company, it’s necessary need to have access to the right tools to collect accurate information, effectively monitor performance and facilitate the decision-making process.  In many cases, several factors can contribute to poor results, and by taking a holistic and data-driven approach, you can identify the areas that need improvement and make the necessary changes. With the right technology and strategies in place, your company can be more efficient and effective than ever before.

In this article, we will present some effective solutions to support your business communication performance.


XCaaS – Experience Communication as a Service

In today’s business environment, the employee experience and the customer experience are more connected than ever. With the rise of digital technology and social media, the ways that employees communicate with each other and with customers have been fundamentally altered. To keep pace with these changes, business leaders must ensure that both of these experiences remain as efficient and effortless as possible. 

Whether it is through implementing new collaboration tools or revamping existing processes, organisations must focus on continuously improving how business is conducted to stay competitive in this rapidly evolving landscape.















The XCaas delivered by 8×8, allow businesses to streamline their communication channels and ensure that all interactions are smooth and easy, providing the best possible experience for all.


Improve Customer Experience

Customer experience is crucial to maintaining satisfaction levels, increasing loyalty and reducing churn. By definition, customer experience is the sum of all experiences a customer has with a brand, from pre-purchase research to post-purchase follow-up. A positive customer experience can encourage customers to buy more, recommend a brand to others and provide valuable feedback that can help businesses improve their products and services. Conversely, a negative customer experience can damage a brand’s reputation, lead to customers taking their business elsewhere and deter would-be customers from ever doing business with the brand. In today’s competitive marketplace, providing a good customer experience is essential to any company and the contact centre is the main channel where the customer has the opportunity to create its perception of the company.

To provide superior customer service, quality teams must have the ability to quickly and accurately identify what issues customers may be experiencing. This can only happen with an integrated solution, which provides agents holistic visibility into every aspect of their client’s life cycle for them to make better decisions on first contact. So as not only increase satisfaction but also reduce costs associated with unresolved customer issues and complaints.

By identifying and addressing pain points in the customer journey, companies can create a better overall experience that will lead to improved satisfaction and loyalty.

It is important to constantly monitor the customer experience and make necessary changes in order to maintain high levels of satisfaction. Creating a good customer experience requires attention to detail and a commitment to meeting the needs of customers. When done right, the benefits of providing a good customer can be observed by measuring satisfaction KPIs like NPS.

Discover how 8×8 Contact Centre can enhance your operation with a powerful AI solution.


Increase Productivity

In order to meet the demands of today’s marketplace, businesses must be agile and adaptable. An integrated Customer Relationship Management software can help businesses to increase their agility and productivity by providing a centralized platform for managing customer data. Using a unified communication solution enables businesses to track and manage the customer journey from beginning to end, making it easier to identify areas of improvement.

By implementing an integrated solution, businesses can improve customer satisfaction by having access to all the relevant information in one single place.

An efficient call management system is an essential tool for businesses that want to stay agile and increase their productivity.

Outbound calls are a great way to interact with customers, but if not managed properly, they can also be a drain on resources. 8×8 Contact Centre gives your business access to multiple dialling modes that can help you improve calling efficiency while still providing an excellent customer experience. Using automated dial or connecting live calls to agents as soon they become available helps to eliminate dead space between calls, reducing waiting times and improving productivity.

Discover all the calling modes available with the 8×8 Contact Centre:


Evaluate and Improve processes

To optimise the workforce, organisations need to constantly evaluate and improve their processes. This means looking at how employees are performing and identifying where improvements can be made. It also involves making changes to working practices, such as offering more flexible working arrangements or introducing new technologies. By taking a proactive approach to Workforce Optimisation, organisations can ensure that their employees are always working at their best.

Workforce optimisation is the process of monitoring and managing employee performance in order to achieve business goals. When done effectively, it can help businesses to identify trends, improve communication and collaboration, and ultimately boost productivity. There are a number of tools and technologies that can be used to support workforce optimisation, including data analytics, performance management software, and employee engagement platforms.

8×8 WFO is a powerful solution that provides a holistic view of your operation, allowing fast decision making and continuous feedback to maintain superior quality levels.

Discover more about how 8×8 Contact Centre can help your organisation reach optimal performance.

In order to ensure that a company’s products and services are of the highest quality, it is important to establish and implement an efficient solution that allows you to manage information more efficiently. Having a centralised data hub with built-in analytics is key to improving the quality management process.

Quality management is a process that helps organizations to ensure that their products and services meet customers’ expectations. This process involves setting standards for quality, measuring and analyzing data to identify problems, and taking corrective action to improve quality. Quality management is important because it helps organisations to maintain customer satisfaction, reduce costs, and improve efficiency.

Giving your quality assessment team a powerful quality management tool is key to a more efficient coaching and feedback process. This will increase internal satisfaction, and improve customer retention being an essential tool for any organization that wants to be successful.

Explore the Quality Management features available with 8×8:

The call centre is an important part of any business, and it’s crucial to ensure that your team is performing at their best. By taking a data-driven approach and using the right tools, you can identify the areas that need improvement and make the necessary changes. With the right strategies in place, your call centre can be more efficient and effective than ever before. Are you looking for ways to improve your call centre performance?

Contact us today for a free trial of 8×8. We can help you get the insights you need to optimize your operations and drive better results.